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Pricing

Product Price Calculator

Find the perfect selling price for your product. Enter your real costs and get a minimum, recommended, and premium price.

Your costs

Minimum price

$10.34

Recommended price

$17.31

Premium price

$20.77

Breakdown at recommended price

Product cost$5.00
Packaging$0.50
Shipping$1.50
Marketing cost$2.00
Total cost$9.00
Payment fee (3%)$0.52
Marketplace fee (10%)$1.73
Tax (0%)$0.00
Cost + fees + tax$11.25
Recommended selling price$17.31
Net profit$6.06

Total cost

$9.00

Net profit (at recommended price)

$6.06

Profit margin

35.0%

Psychological price suggestions

$16.99$17.99$19.99

How this pricing calculator works

Most pricing calculators just add a profit percentage on top of cost. That ignores payment processing fees, marketplace commissions, tax, and refunds — all of which eat into your actual margin. This tool factors in your full cost stack, then works backward to find a selling price that still hits your target profit after every fee is deducted.

Frequently asked questions

How is the recommended price calculated?

It adds up your product cost, packaging, shipping, and marketing cost, then works backward through your payment fees, marketplace fees, and tax so that what's left over hits your desired profit margin.

What's the difference between minimum and recommended price?

Minimum price is your breakeven point — zero profit. Recommended price bakes in your desired profit percentage. Premium price is a higher tier for positioning or bundling.

Why do the psychological price suggestions matter?

Round numbers like $21.37 look like a calculator output. Prices ending in .99 or .95 are what shoppers expect and tend to convert better.

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